Getting Started

The Australian Tourism Data Warehouse (ATDW) has created the Tourism e-kit which is designed to assist tourism operators to make the most of opportunities the internet provides. The Tourism e-kit provides a series of simple tutorials to give tourism operators the skills and knowledge to make informed decisions on this important area of their business.

 The tourism e-kit provides information on the following:

  • What can I benefit from the internet and how do I use it to my advantage?
  • Web strategies
  • Email best practices
  • Creating a website
  • Search engine optimisation (SEO)
  • E-marketing
  • Online bookings
  • Analysis and statistics
  • Online distribution
  • Social media
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